Publications

• Content Marketing Institute (2024): How To Combine PR and Content Marketing Superpowers To Achieve Business Goals
• TopRank Marketing (2023): 50 Women B2B Content Marketing Influencers and Experts To Follow #CMWorld
• MarTech Outlook (2021): Experiential Content Strategy: 4 Steps to Create Meaningful User Journey Interactions
• Journal of Brand Strategy (2019): How to leverage calls to action to simultaneously improve user experience and conversions (another publication pending, Fall 2024)
• TopRank Marketing (2017): 50 Influential Women in Content Marketing
• Interviews published by: Content Marketing Institute; Relevance; Marketing Results Club; Devrix; #ContentChat; Two Friends Talking Trends; Upskillre

Speaking

• NCMPR District 6 (Tucson): 2025
• Content Marketing World: Eight-time speaker and workshop facilitator at this international conference (most recently in 2024)
• Sirius Media Conference: Presented virtually on social media algorithm strategy (2024)
• NACCDO-PAMN: Two-time speaker at this cancer center patient/donor engagement conference (The University of Kansas Health System and Indiana Health University Comprehensive Cancer Center) (2022 and 2024)
• Healthcare Internet Conference (HCIC): Presented with MedStar Washington Hospital Center on how to measure healthcare storytelling success 2018 and 2023
• Omnichannel X Conference: Presented a virtual session and Q&A on healthcare storytelling strategies at this international conference (2021)
• Social Media for Healthcare Marketing: Held a workshop on our proven approach to sharing original healthcare stories on social media (2017)